A. Introduction (1-2 min)
- My EQ "What is most important to running a successful bakery distribution company?"
- Ask 3 people what they think are important factors of running a business.
- I chose to talk about the importance of location in running a bakery, because it has a great impact on the success of your business. Deciding on the perfect area is one of the first steps in starting your business.
- My objective: After listening to my presentation, I want my audience to have a better understanding of what makes a good location for any type of business, specially for a bakery, and what factors can affect choosing a location. I also want them to be able to determine what the best location in a given situation would be.
B. Body (8-9 min)
- 4 types of location
- homebased
- retail
- mobile
- commercial
- Factors to consider: Demographics
- affordable
- accessible
- pedestrian traffic and target audience-----> Collecting Data of area.
- Primary and secondary
- parking
- location history
- competition
- business requirements and equipment needs
- distribution- market coverage
- Activity (6 min)
- Partners will be given different locations and they have to determine if it appears to be a good location. Then they have to answer what kinds of things would they need to know that they can't tell from the picture to determine if it really is a good location. Discuss each location as a class.
C. Conclusion (1 min)
- Location, location, location! All work put into running the bakery may not matter if the location is not right. As you can tell with the activity, there is a lot you have to consider and pay attention to when choosing a location. You can't just look at a location and know it will be successful.
- Most important source- to be determined.
- This semester I plan to bring together all of my business research with my baking research and make it apply better to my EQ.
- Q&A
D. Materials
- 4-5 locations for 13 partners
- Powerpoint: Projector.
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